Zachary Lyons
Strategy Adviser, Strategyn Consulting
Locale: San Diego, California
Biography: Zac helps companies apply outcome-driven innovation to their marketing and new product development efforts. His clients include Microsoft, Johnson & Johnson, Hewlett-Packard, H&R Block and other financial services firms.
Zac has a marketing and product management background with broad analytical problem-solving and business leadership skills developed through diverse work experience. His expertise is in the software, e-commerce, and financial services industries.
Prior to Strategyn, Zac worked in new business and product development at Intuit's consumer tax group. He was also responsible for Internet marketing at PeopleFirst.com (now Capital One Auto Finance), Cooking.com, and GazelleLab, an Internet incubator. On the financial services side, he was an organizational strategy consultant at Deloitte Consulting and PricewaterhouseCoopers, and was responsible for marketing and operations at Signet Bank (now part of Wells Fargo)
Zac has a proven track record in growing revenue and profits through new product innovation, direct marketing, and business development. He earned a Bachelor of Science in systems engineering with high distinction from the University of Virginia and an MBA with honors from UCLA’s Anderson School of Management.
Last Great Read: I have two children under age three, so I don’t get to read books anymore. I’d say Seth Godin’s blog. I can handle three to four paragraphs.
Hobbies: Changing diapers, filling milk bottles … and occasionally skiing, surfing, jogging and lifting weights.
Big Accomplishment: Other than buying and selling a home and having two children, I’d say working on 27 different projects across clients over three-plus years.
One Thing People Don’t Know About Me: That I’ve traveled to five of the seven continents. I haven’t been to Antarctica or Asia yet, but both are on my list.
Quote--It’s on my desk: Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. – Margaret Mead