Capturing & Prioritizing Customer Jobs and Outcomes as ODI Inputs
Course Description
This 2-1/2 day program emphasizes knowledge and skill development related to capturing and prioritizing customer jobs and outcomes as part of an ODI initiative. Participants learn how to execute the research component of an ODI project through lectures, interactive discussions, simulations and company application – all under the guidance of experienced Strategyn consultants. This program will be held at your location of choice.
Audience & Eligibility
• Marketing research or customer insight managers responsible for providing insight on customer needs to those who make marketing strategy and innovation decisions
• Only offered to program or potential program clients who are seeking to develop needs gathering and prioritization expertise for ODI
• Not intended for those who have already attended Foundations; however, there may be some value to Foundation graduates due to repetition, unique exercises and additional training
Topics/Objectives
• What is ODI? Why is it needed?
• What are the unique characteristics of customer jobs and outcomes?
• How should an innovation initiative be structured to achieve strategic objectives?
• What types of innovation studies are possible with ODI?
• What is a job map? How is a job map created?
• How are customer jobs and outcomes captured?
• How are opportunities for innovation prioritized?
• How are segments of job or outcome opportunities uncovered?
• How are opportunity segments used for innovation purposes?
Pricing
• $45,000 for up to 10 students
• $2,900 for each additional student up to 30
• Client covers cost of materials, travel for instructors and attendees, onsite facility, and food and beverages