Developing an Outcome-Driven Product Strategy
Course Description
Offered in conjunction with our academic partners, this three-day course provides an overview of the ODI philosophy, approach and tools. A senior Strategyn consultant teaches day one of the program, with an emphasis on these topics. The following two days we work on specific conceptual models and tools for developing product strategy on the basis of ODI inputs. Topics include product portfolio analysis, technology roadmapping, differentiated solutions and product positions, value pricing, and product forecasting. This portion of the program is taught by professors from leading universities. Learning is enhanced through a combination of lecture, interactive discussion, simulations, and company application.
Audience / Eligibility
- Product and marketing managers who are responsible for marketing strategy within one or more product areas within their organization
- General managers or divisional directors who oversee one or more product areas and are responsible for setting strategic direction for markets and resources
- Open eligibility (first day will be ODI overview)
Topics / Objectives
- What is ODI? What makes it revolutionary?
- Why are jobs and outcomes necessary inputs for guiding innovation?
- How are jobs and outcomes captured and prioritized?
- How can ODI guide market strategy and growth?
- How can ODI be used to drive product portfolio analysis, technology road mapping and product differentiation?
- How can ODI be used to guide product valuation through concept testing, value pricing and product-market forecasting?
Pricing
- $45,000 for up to 20 students
- $1250 for each additional student up to 40
- Client covers cost of materials, travel for instructors and attendees, onsite facility, and food and beverages