Foundations Course
Course Description
Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application. This program will be held at your location of choice in an environment that allows focused discussion on your organization’s markets.
Audience / Eligibility
• Product and market managers responsible for leading innovation initiatives within their organization
• Innovation champions and program leaders responsible for improving their organization’s innovation capabilities or instituting a program for innovation
Topics/Objectives
• What is ODI? What makes it revolutionary?
• What are the unique characteristics of customer jobs and outcomes?
• How should an innovation initiative be structured to achieve strategic objectives?
• How does ODI support new market selection and market strategy?
• What is a job map and how is it created?
• How and why are customer jobs and outcomes captured?
• How are opportunities for innovation prioritized?
• How are segments of job or outcome opportunity uncovered? How are opportunity segments used for innovation purposes?
• What market growth strategies are possible with ODI? How is a market growth strategy formulated? How are targets for innovation prioritized?
• How do ODI opportunities provide the foundation for effective marketing strategy such as value proposition development, messaging and branding?
• How do ODI opportunities provide the foundation for effective product strategy, including pipeline prioritization, technology roadmapping and new platform innovation?
Pricing
• $49,500 for up to 8 students
• $4,875 for each additional student up to 25
• Client covers cost of materials, travel for instructors and attendees, onsite facility, and food and beverages