Using Outcome-Driven Innovation to Drive Market Strategy (One-Day)
Course Description
This one-day course is for those who need a high-level understanding of ODI with an emphasis on understanding customer needs, market strategy and new market discovery. Learning is enhanced through lecture, interactive discussion, simulations, and company application. This program will be held at your location of choice in an environment that allows focused discussion on your organization’s markets.
Audience / Eligibility
• General managers or divisional directors responsible for setting strategic direction for markets and resources
• Product and market managers responsible for market strategy and innovation in a specific product area
• Not intended for those who have already attended Foundations
Topics/Objectives
• What is ODI? What makes it revolutionary?
• What are the steps in executing an ODI project?
• Why are jobs and outcomes necessary inputs for guiding innovation?
• How does the ODI approach help in understanding customer needs?
• How should a market be defined for innovation and strategy purposes?
• How is market strategy developed using ODI?
• How does ODI provide actionable market insights?
• How can ODI guide market strategy and growth?
• How is ODI used to identify new market opportunities? How can adjacent markets for innovation be discovered?
Pricing
• $25,000 for up to 30 students
• $650 for each additional student up to 75
• Client covers cost of materials, travel for instructors and attendees, onsite facility, and food and beverages