• Public Classes
• On-site Classes

Using Outcome-Driven Innovation to Drive Market Strategy

Course Description

This two-day program provides a complete overview of ODI principles and practices for those who are responsible for market strategy. The first day lays the foundation for uncovering value opportunities in a market. The second provides insight into how ODI guides strategy and growth decisions, and how it is used to identify new markets. Participants learn how ODI can steer market strategy initiatives, such as when to pursue core market growth, create new markets, or pursue disruptive innovation strategies. Learning is enhanced through lectures, interactive discussions, simulations, and company application. Are you willing to think differently about innovation?

Audience / Eligibility

• General managers or divisional directors responsible for setting strategic direction for markets and resources
• Product and market managers responsible for market strategy and innovation in a specific product area
• Not intended for those who have already attended Foundations

Topics/Objectives

• What is ODI? What makes it revolutionary?
• What are the steps in executing an ODI project?
• Why are jobs and outcomes necessary inputs for guiding innovation?
• How does the customer job change and direct the innovation focus?
• How should a market be defined to guide strategy?
• What is the value of a job map and the universal job map?
• What are the three types of outcomes and how are they captured?
• How does ODI provide actionable market insights?
• How do markets evolve from a customer needs perspective?
• How is ODI used to develop a strategy to grow market share and market demand?
• How is ODI used to identify new market opportunities? How can adjacent markets for innovation be discovered?

Pricing

• $1,950 per person
• Early bird discount of $200 for paid  registration prior to August 1

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