Why Strategyn
Strategyn has unique insight into what innovation management is and how the
process works. Over the past 15 years, Strategyn has employed Six Sigma
principles to analyze innovation as a business process. In doing so, it
has discovered the sources of variability that commonly derail
innovation and developed a theory and tools that bring predictability to
the process. The result? Companies using Strategyn’s approach see more
breakthrough solutions and fewer abandoned and failed development
efforts. They get more winning products to market, and they do it faster
and less expensively than they or their competitors could do so before.
Proven Methodology. Strategyn’s patented Outcome-Driven
Innovation® methodology has been employed by many admired companies,
including J&J, Microsoft, Kimberly-Clarke and HP. It has been refined
over the years to incorporate the insights gleaned from hundreds of
varied applications, and it has been tested by independent, third
parties to validate its stability and prove it delivers predictable
results.
Broad Application. Strategyn’s innovation methodology brings needed
structure and discipline to product, service, and operational innovation
initiatives, enabling companies to successfully:
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Achieve growth in core markets |
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Create related or ancillary market growth |
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Discover uncontested market space and create new
markets, i.e., blue oceans |
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Disrupt markets with new technology |
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Streamline internal business processes |
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Devise new business models |
Unique Perspective. Strategyn's position is unique: we
have proven that the customer inputs captured by most companies
actually cause the failures companies are trying to avoid. Over the
past 15 years, Strategyn has identified the shortcomings of
listening to the "voice of the customer" and defined the inputs that
are truly needed to master the process of innovation.
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The Strategic Role of Customer Requirements in Innovation
Integrated Methodology. In addition to developing the
research methods required to capture these unique customer inputs,
Strategyn has created and refined the practices and software tools
required to translate these inputs into breakthrough products and
services.
With outcome-driven methods for identifying opportunities,
segmenting markets, generating concepts, evaluating concepts, and
conducting competitive analysis, Strategyn has taken innovation
management to a
new level and rid it of the elements that historically led to
unpredictable results. Strategyn’s outcome-driven methodology is the
new standard for innovation.
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