Strategyn is a global leader in innovation management and a
pioneer in Outcome-Driven Innovation®. Strategyn’s methodology,
built upon the theories of its founder, Tony Ulwick, transforms
innovation management from an unstructured business process into a
lean, linear, and predictable discipline.
With offices in eight countries, Strategyn offers companies
across the globe the knowledge, education, tools, and support they
need to successfully generate organic growth and build a competency
in innovation. Strategyn’s methodology is becoming a new global
standard for innovation.
For the past 15 years, leading companies have used Strategyn’s
corporate
innovation management program to successfully generate disruptive
product and service concepts and to make breakthrough improvements
to existing products. Its patented innovation methodology has been adopted by
admired companies such as Microsoft and Johnson & Johnson, been
voted one of the best business ideas by Harvard Business Review, and
cited by thought leader Clayton Christensen in his best-selling work
The Innovator’s Solution. In many firms, Strategyn’s approach is
supplanting VOC, QFD, and other methodologies as a best practice for
innovation. It has also taken hold as an effective discovery-stage
methodology in the Stage-Gate® process.
If you are responsible for creating a corporate innovation
management program, are responsible for organic growth, core market
growth, or new market creation, or are a VOC, QFD, TRIZ, or market
research practitioner, Strategyn innovation consultants can bring
you the knowledge and skills you need to excel at innovation.
"Strategyn's outcome-driven programs bring discipline and
predictability to the often random process of innovation." Clayton Christensen, Harvard Business School
Learn what it means to become an
outcome-driven organization.
What Customers Want, a best-selling book by Strategyn CEO Tony Ulwick, details the theory and practice of outcome-driven innovation.
In The Innovator's Solution, Harvard
Business School professor Clayton Christensen explains why
job-based thinking is critical to the successful management of
new market creation.