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Is Xerox Wasting Their Money?: http://wp.me/pRO6G-1l (#innovation)    Sep 8, 2010

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Product Camp: Innovation Challenges

by: Rick Norman

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Rick Norman Article Feature Box: Product Camp: Innovation Challenges

If you are like most companies, your innovation success rate is less than 20 percent. In contrast, 80 percent of the products launched using Strategyn’s innovation process succeed in the marketplace. While others think it’s impossible, we’ve made it a reality. Strategyn is a global leader in strategy and innovation management consulting with a solid 20-year history. We do not see innovation as ad hoc, but as a process that can be managed. Our powerful and patented Outcome-Driven Innovation® (ODI) process transforms the popular jobs-to-be-done innovation theory into an innovation best practice. Our results speak for themselves. We have generated billions of dollars in equity value for our clients. We can do the same for you. Let us be your partner in innovation.

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"Innovation doesn't begin with an idea - it starts with knowing all the customers' needs in a market the company has chosen to grow."

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