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Innovation Resources: Strategyn White Papers |
Strategyn White Papers
Many of the white papers listed here
offer insight into some of Strategyn’s latest thinking while others
provide more detail on a specific topic or present outcome-driven
theory from a unique perspective.
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What is Outcome-Driven
Innovation?
Anthony W. Ulwick
With new theory, frameworks and practices, innovation has
been transformed from an unstructured, hit-or-miss process
into a predictable, rules-based discipline. Profound yet
practical, the outcome-driven innovation methodology
shatters outdated thinking and is setting a new global
standard for innovation. |
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Retiring the House of Quality
Anthony W. Ulwick, Richard E. Zultner, and Richard Norman
With the advent of outcome-driven thinking and modern QFD
methods, innovation and product development have been
transformed. It is time to retire obsolete tools and adopt
new Design for Six Sigma practices for the execution of
these critical business processes. This landmark article,
written by the leaders of outcome-driven innovation and QFD
practices, redirects the future of innovation. |
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NEW!
Fill the Pipeline with
Breakthrough Products
Sandy Bates, Anthony W.
Ulwick
Many companies find it hard to generate enough high-value
ideas for their new product development process.
Fortunately, a unique method for generating and filtering
ideas makes it possible for companies to dramatically boost
their product development success rate– and to deliver
products their customers want. |
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Outcome-Driven Segmentation
Anthony W. Ulwick
When it comes to innovation, targeting demographic and
psychographic-based segments directs resources at phantom
groups of customers, burdening the innovation process with
inefficiency. Learn how job-based and outcome-based
segmentation eliminates those shortcomings and uncovers new
opportunities for growth. |
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