What is Innovation? And Other Key Terms.

This primer is designed to help those interested in Outcome-Driven Innovation (ODI) to understand the terminology associated with the process. We start by defining innovation, introduce other basic terms, and take you through the terms associated with key process elements including inputs to the process, discovering and analyzing unmet needs, and generating ideas.

There is also an abridged glossary of terms at the end of this primer. Use this to establish a common language of innovation in your company.