Innovation Resources
During Strategyn's 20-year quest to "innovate the innovation process" and create predictable growth, we have debunked many myths, tested and refined innovation theory, made new discoveries and created breakthrough tools. These efforts have resulted in Outcome-Driven Innovation® (ODI), a patented innovation process that produces growth plans that have an unprecedented 86 percent success rate (see track record study).
The journal articles, white papers, case studies, books and other innovation resources made available here offer unique insights into our ODI innovation theory, its application to the creation of growth plans and benefits. While others believe predictable innovation is impossible, Strategyn's innovation consultants have made it a reality.
Register once to access all of the resources from Strategyn. You will learn how our efforts to innovate innovation have transformed the jobs-to-be-done innovation theory into an effective innovation process.
Drawing on 20 years of hands-on innovation experience, Strategyn CEO Tony Ulwick provides a unique historic perspective on innovation along with a clear description of Outcome-Driven Innovation® (ODI) theory – and the transformation from theory into practice. For those interested in understanding the future of innovation, this is a must read.
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This best seller by Strategyn CEO Tony Ulwick describes how the jobs-to-be-done innovation theory was transformed into an end-to-end innovation process. Learn about the Outcome-Driven Innovation methodology and a new way to think about innovation.
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In this groundbreaking Harvard Business Review article, Lance Bettencourt and Tony Ulwick reveal an important discovery they made while turning the jobs-to-be-done innovation theory into practice – “job mapping.” Used to gain a unique understanding of customer needs, this tool helps companies create breakthrough products and services.
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This is the first book ever written that defines a comprehensive innovation process aimed specifically at the creation of new services. In his new book, Lance Bettencourt, PhD, reveals a powerful way of thinking about service innovation.
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